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A user who obtains (or requests access to) your ebook wants the full story, not just the bullet points. Contrary to short-form content like articles and videos, the content of an ebook is predicated on trust and evidence. No matter what topic your ebook takes on, research is a significant part of ebook creation. Discover more ebook ideas at the end of this article. They might also focus an ebook entirely on how their water-saving product is used, or how it helped a customer solve a problem. An environmental company might write an ebook about water conservation. Ebooks are simply a marketer's way of delivering lots of critical information in a form their potential customers are most willing to read.

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If you're writing about professional sports, for example, and one of your chapters is about Major League Baseball (MLB) in the U.S., you might want to establish subchapters about the various teams belonging to the MLB.Īnything. Similar to a blog post, they also do well when further segmenting their text with subheaders that break down the discussion into specific sections. But, there are some aspects of an ebook you should be sure to adhere to.Įbooks typically have a system of chapters and supporting images. It generally mimics the structure of a novel or textbook (depending on what it is you're writing about). There's no set rule for organizing your content into an ebook. Amazon? Apple Books? Your own website? You can research how much ebooks usually go for on these sites and incorporate this insight into your pricing strategy. Then, determine the platforms you’ll sell your ebook through. Determine who your audience is, what they’re willing to pay, and how many people within your target market might be willing to buy it. Depending on your industry, ebooks can range from free to more than $100.īefore setting a price for your ebook, do some research.

This means you’ll need to sell a lot of them at a relatively low price point in order to compete in the market and turn a significant profit. Ebooks are high-volume, low-sales-price offers. They're also easily searchable if the reader is looking for something specific.Ebooks are accessible with the ability to increase font sizes and/or read aloud with text-to-speech.Otherwise, the digital format is environmentally friendly.

The reader gets the choice to print the ebook out if they want to consume the information in a traditional physical format.

Ebooks are extremely portable, able to be stored on a number of devices with no physical storage space associated.

Perhaps more importantly, ebooks offer a number of advantages for your audience:

You can embed links to other media in the ebook file, encouraging the reader to further engage with your content.

They also have no associated shipping fees.

After the initial creation of the ebook, you can distribute the file a multitude of times with no additional production cost.

In some ways, ebooks have design capabilities like in-depth charts, graphs, and full-page images which you may not be able to achieve on your blog.

You can put it behind an opt-in of some kind, incentivizing your website visitor to become a lead if they want the information.

Unlike long-form printed publications that are purchased in-store or shipped, an ebook is immediately accessible the moment you’re ready to read.

Here are some advantages ebooks offer content creators: Why in the world would you want to offer your readers an ebook? Is it even worth your time? Let's say you have an amazing blog full of long-form content.

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Ebooks have multiple digital "pages" that people can navigate through, and they are often packaged as PDF documents so they can be shared easily between readers.ĭownload HubSpot's 36 free ebook templates to create an ebook on PowerPoint, Google Slides, or Adobe InDesign. Ebook is short for "electronic book" and uses either a computer, mobile device or ebook reader to display the content. An ebook is a type of marketing asset that delivers information in an electronic, long-form publication.